Airport Cities World Conference Hong Kong September 2006

Winning Strategies for Airport & Airline Operators

June 29-30 2006

Palermo, italy

The Changing Operating Environment
The emergence in recent years of commercially driven, global airport operators and low-cost airlines has led to a competitive environment that is totally
re-shaping our industry. At the same time, new airport business models are emerging such as low-cost carrier bases and ‘express’ integrator hubs.

Choosing the Right Strategy
Closer investigation of the major airport groups shows that there is no one corporate structure or single development strategy that will guarantee success. The diversity of corporate structures and differing styles of approach produce a group of industry case studies that highlight the numerous forms of ‘winning strategies’ available to airport operators and low-cost airlines.

The Conference and Exhibition
‘Winning Strategies for Airport and Airline Operators’ is a two-day conference and exhibition taking place in the spectacular and beautiful setting of Castle Utveggio in Palermo on June 29-30, 2006. The conference programme will feature senior airport and airline executives and leading industry experts who will outline their strategies for success.

The Programme Content
The programme is designed to provide answers to many of the key questions facing airport and airline managers today.

These include:
• What are the lessons learned to date?
• Has privatisation been the ‘winning strategy’ for airports or simply a means to the end?
• What are the emerging new airport and airline business models?
• How can airports and airlines build upon their individual unique position to develop their ‘winning strategy’?
• How can executives successfully manage the development and implementation of new business models?

The Audience
The following people will benefit from attending ‘Winning Strategies For Airport & Airline Operators’. Airport Executives, CEO’s, Managing Directors, Board Members, Senior and Middle Management, Airline Executives, Aviation Regulators, Key Industry Suppliers and Solution Providers, COOs, New Route Development Directors, Directors of Planning and Marketing Directors.

The conference will have simultaneous broadcasts in Italian and English.

Agenda

June 28, 2006

Welcome Reception

From 7pm onwards

Cocktail Reception held at Baia Del Corallo

June 29, 2006

Gala Dinner

The Gala Dinner will be held at the Palazzo Alliata

Palazzo Alliata, di Pietratagliata is situated in the heart of historic Palermo. It is near the busy market street Via Bandiera which is normally swarming with people who wander around the colourful market stalls. In comparison the sober elegance of the palazzo engulfs the visitor. A vivid example of the best tradition of Southern Italy, where the aristocracy and the working class live side by side, separate yet close to each other.

Conference Proceedings

Day One Thursday June 29th

Introduction and Welcome Addresses
Vito Riggio
President,
ENAC

Silvano Manera
Director General,
ENAC

Giacomo Terranova
Managing Director,
Palermo Airport - GESAP

Manlio Mele
Member of the Board,
ENAC

Domenico Di Paola
President,
Assaeroporti

Conference Chairman
Chris Le Tourneur
Director,
Thomas Consultants

SESSION ONE

The Role of Airports as Engines For Economic Growth

Maximising the contribution of airports to economies
• Importance of a customer focus
• Delivering a return on investment
• Need good governance
Doug Andrew
Lead Infrastructure Specialist,
The World Bank

An overview of the changing markets for Airport demand
• Changes in Airline market structures
• Key demographic trends
• Socio-economic trends
• Regional market connections
Peter Morris
Chief Economist, Airclaims

Airport masterplanning as part of an integrated regional transportation system
Jonathan Mckiernan
Consultant, Ove Arup

The role of regional airportsas economic catalysts of the area they serve
Pier Giorgio Ballini
CEO & General Manager,
SAT Pisa Airport

SESSION TWO

Developing And Implementing The Strategy

Industry case study presentations from:
Giulio De Carli
Managing Director, Systematica

Effectively developing a new airport in Russia
• Create comparative advantages in an extremely competitive market
• Building DME brand as a new Airport in Russia
• Winning new customers
• Increasing loyalty of the customers (both airlines and passengers)
• Attracting and securing private investments
- what do investors look for in an airport?
• Various financing options to fund airport development
Leonard Blinov
Head of Marketing & Sales Development, Domodedovo International Airport

Athens International Airport case study:
5 years of running an Airport profitably
George Karamanos
Communications & Marketing Director Athens International Airport

easyJet - Expanding markets
• easyJet history and business model
• The three Cs: Cost, Care and Convenience
• Expanding the Markets
Arnaldo Munoz
Regional General Manager - Italy, easyJet

SESSION THREE
Financing Options For Growth From Public To Private Partnerships

Successful development by public private partnership
• How Düsseldorf airport was partly privatised in 1997
• Reconstruction of terminal facilities
• Optimisation of landside access
• Slot reservation fee as ad-hoc measure to increase slot utilisation
• Cost-optimising by re-structuring of the company
• Development of new business opportunities
• Overcoming legal limits in airside capacity
Dr Edmund Krieger
Head of Marketing & Strategy, Düsseldorf Airport

What investors look for in airport investments
Investors aim at analysing the Airport’s business model, strategies, growth perspectives in airport and related businesses, together with the main key performances and mobility infrastructures capacity indicators.Specific attention is dedicated to the composition of the team of managers and in particular to their skills and their ability to devise and recommend to the board medium andlong-term business development strategies coherent with the mission and the vision of the Company and ensure that they are delivered by providing guidance and governance and monitoring performance.
Monica Scarpa
Chief Financial Officer, Venice Airport

The benefits of privatisation
Fabio Battaggia
CEO, SAGAT Turin Airport & ADF - Florence Airport

Julie Bender
President and CEO, Denver International Airport Partnership

SESSION FOUR

Maximising The Value Of Your Assets

A global perspective on the development of ‘Airport Cities’
The Aerotropolis and ‘Outside the Fence’ Development. Case studies Dubai, Incheon & Hong Kong
Alex Kirby
Managing Director, Insight Media/Airport World

Revenue generation versus operational efficiency in the passenger terminal
Chris Le Tourneur
Director, Thomas Consultants

Effective airport development
Günter Behrend
Vice President , Siemens Airports

End of Conference day one

Day Two Friday June 30th

SESSION FIVE

Preparing For A New Era of Low Cost Airlines And Terminals

Rosa Maria Gulotta
Senior Vice President
Alitalia

Guy Brazeau
Director for Central and Eastern Europe
IATA

New Means of Transportation to serve small communities
Antonio Giovannini
AgustaWestland

SESSION SIX

Effectively Developing A New Regional Airport Hub

Masterplans for the development of Dublin and Cork international airports
Cork Airport is one of the fastest growing regional airports in Europe, which has just completed a €170 million development programme.
Mark Foley,
Director-Capital Programmes,
Dublin Airport Authority

Open for new horizons
Vienna Airport’s development strategy is based on four points:
• Maximising its position as the main airport for 14 million Central Europeans
• Expanding its role as gateway to Eastern Europe by serving 52 route destinations
• Achieving fast flight connection and aircraft turnaround times
• Maintaining a sound investment policy to ensure Vienna’s growth potential
Herbert Kaufman,
Speaker of the Management Board, Vienna International Airport

End of Conference

Conference Registration


EURO price	600

If you plan to register multiple delegates please contact us for a special rate!

Click here to register online

Sponsorship Details

There are three types of sponsorship available

Platinum Sponsorship

• Presented as Platinum Sponsors in association with ENAC
• Exclusive hosts of a conference luncheon or reception
• 25 minute conference speaking slot
• Large table top exhibition space (4 x 2 metres)
• 6 free delegate passes to the conference
• Company logo on all conference promotional materials including:
– Banner in the conference room at Castle Utveggio
– Reciprocal web-site links from the Conference web-site
– Mailing to over 7,000 potential delegates internationally
• Sponsors will receive a copy of the full delegate list including names, titles and company details.

Gold Sponsorship

Presented as Gold Sponsors in association with ENAC
• 15 minute speaking slot in the conference programme.
• Table top exhibit space (2 meters by 2 meters)
• Exclusive hosts of a refreshment break
• 4 free delegate passes to the conference
• Company logo on all conference promotional materials including:
– Banner in the conference room at Castle Utveggio
– Reciprocal web-site links from the Conference web-site
– Mailing to over 7,000 potential delegates internationally
• Sponsors will receive a copy of the full delegate list including names, titles and company details

Silver Sponsorship

• Presented as Silver Sponsors in association with ENAC
• 2 free delegate passes to the conference
• Company logo on all conference promotional materials including:
– Banner in the conference room at Castle Utveggio
– Reciprocal web-site links from the Conference web-site
• Sponsors will receive a copy of the full delegate list including names, titles and
company details.

Why Palermo?

Palermo, the regional capital of Sicily, is a compelling city to visit. Sicily is the largest island in the Mediterranean and has more than 200km of coastline. Sicily represents the very essence of Italy; history and passion, awe-inspiring artworks and architecture, fabulous food, fiery volcanos and stunning beaches.

For further information or advice on what to do in Sicily please contact:
Travel Cafè Agency Via Carducci 18 - Palermo
Ph: 0039 091 33 69 00
Fax: 0039 091 33 69 08
info@travelcafe.it
When booking please quote ‘Winning Strategies Conference’

Hotel Info
When booking please quote ‘Winning Strategies Conference’. Palermo is a popular destination in June and July so we recommend booking hotel rooms in advance.

HOTEL CENTRALE PALACE ****
Prices start from
€170.00 Double Room
€135.00 Single Room
Contact information:
Email: centrale@angalahotels.it
Phone: 0039 091 33 66 66
Fax: 0039 091 33 48 81

GRANDE ALBERGO SOLE ****
Prices start from
€150.00 Double Room
€124.00 Single Room
Contact information:
Email: sole@ghshotels.it
Phone: 0039 091 60 41 111
Fax: 0039 091 61 10 182

Hotel Cristal ***
Prices start from
€130.00 Double room
€105.00 Double room for single use
€80.00 Single room
Contact information:
Email: maurizio.marino@shr.it
Phone: 0039 091 611 25 80
Fax: 0039 091 611 25 89

If you have any questions please dont hesitate to contact us!

Emma Dean
Conference & Marketing Executive
Insight Media
Sovereign House
26-30 London Road
Twickenham
Middlesex
TW1 3RW

United Kingdom

Telephone +44 (0)208 831 7505

Facsimilie +44 (0)208 891 0123